Why an Encouragement Design Needs an Assumption Audit
An encouragement design randomly varies an offer, referral, reminder, or other prompt intended to change whether people receive a treatment. Randomizing the encouragement can make treatment receipt more informative for causal analysis, but it does not automatically make treatment receipt randomized. The design supports an instrumental-variables interpretation only if the assignment mechanism, treatment response, and outcome pathways satisfy additional assumptions.
Consider a hypothetical employment program. Eligible job seekers are randomly assigned either an offer of a priority appointment for job-search counseling or the usual information about the program. Some people offered an appointment do not attend; some not offered one find another way to attend. The encouragement is the instrument, attendance is treatment, and employment six months later is the outcome. Auditing the design means asking not just whether the offer changed attendance, but also how assignment occurred, whether the offer could affect employment without attendance, and whether it could discourage anyone who would otherwise attend.
Four Questions for the Audit
The assumptions concern different links in the study’s causal structure. Independence concerns how \(Z\) is assigned. Relevance concerns whether \(Z\) changes \(D\). Exclusion concerns whether \(Z\) can change \(Y\) through a route other than \(D\). Monotonicity concerns the direction of each individual’s treatment response to the encouragement. It is useful to keep these questions separate: a randomized assignment can be relevant but fail exclusion, and a strong average first stage does not establish monotonicity.
Random assignment is a design-based reason to regard independence as plausible; it is not a claim that every realized sample has exactly identical baseline characteristics. Conversely, similar observed characteristics do not establish independence: potential outcomes and potential treatment responses are not all observed, and unmeasured differences can remain. The audit should examine the randomization protocol, allocation records, concealment where relevant, exclusions, attrition, and whether analysis conditions on variables affected by assignment.
For the employment example, the priority appointment might increase counseling attendance, which could change employment. That is the intended path, \(Z\rightarrow D\rightarrow Y\). But if the offer also supplies job listings, signals that an agency considers someone especially employable, changes access to staff, or motivates job searching even among people who never attend, it may affect employment outside the defined treatment. The treatment must be specified precisely: if “treatment” means attendance at counseling, information supplied directly by the offer is not automatically part of that treatment.
A positive first stage is expected when the encouragement is designed to increase take-up, although relevance as a mathematical condition requires a nonzero difference. The estimated first stage is evidence about the study population, not proof that every individual responds in the same way. Its size and precision matter for the credibility and stability of estimation; the conceptual relevance condition itself is simply nonzero assignment-induced variation in treatment.
Monotonicity is an individual-level claim, not a statement that average take-up rises. A positive average first stage can coexist with some people being discouraged, provided more people are induced to take treatment than are deterred. The substantive audit should therefore ask whether the encouragement could crowd out other access, create stigma, impose a burden, or otherwise discourage treatment among people who would have received it without the offer.
A Short Justification for Why the Assumptions Work Together
Under independence, the assignment groups identify the corresponding averages of potential quantities. Under exclusion, observed outcomes can be written as \(Y_i(D_i(Z_i))\). The reduced-form assignment contrast is therefore the average outcome change induced by assignment. Monotonicity tells us which people can contribute to that change.
With monotonicity, \(D_i(1)-D_i(0)\) equals one for compliers and zero for everyone else. Thus the reduced form is the complier share multiplied by the average treatment effect among compliers. The first stage is the complier share, because
If this first stage is nonzero, dividing the reduced form by it yields the average treatment effect among compliers. This justification shows why an audit cannot focus on the first stage alone: the interpretation also relies on independence, exclusion, and monotonicity.
Worked Example: Auditing the Assignment Mechanism
Suppose 1,000 eligible job seekers are assigned by a recorded computer lottery: 500 receive the priority appointment offer and 500 receive usual information. Before assignment, the offer group has mean age 34.8 years and 42% previously employed; the usual-information group has mean age 35.1 years and 40% previously employed. What does this evidence say about independence?
The observed age difference, offer minus usual information, is \(34.8-35.1=-0.3\) years. The difference in prior-employment proportions is \(0.42-0.40=0.02\), or 2 percentage points. These are modest descriptive differences, but exact equality is not required for a valid randomization.
The stronger design evidence is the documented lottery, provided it was implemented as recorded and the analysis does not create post-assignment selection. The balance figures are a check for conspicuous implementation or data problems; they do not prove independence, because unobserved potential outcomes and treatment responses are not fully available for comparison. The audit should also check whether anyone was excluded after learning assignment and whether outcome follow-up differs by assignment.
Worked Example: Finding an Exclusion Threat
Suppose the offer increases counseling attendance from 38% to 62%, giving a first stage of \(0.62-0.38=0.24\). Employment is 48% in the usual-information group and 54% in the offer group, a reduced-form difference of \(0.54-0.48=0.06\). The offer message also includes a job-board link that could help people who never attend counseling. Illustrate how this pathway affects interpretation.
If the link has no effect except by changing counseling attendance, it could be part of an encouragement that operates through treatment as defined. But if the link changes employment among people who do not attend, it is a direct assignment-to-outcome path and exclusion fails.
For illustration, suppose the link adds a direct employment effect of \(\delta=0.02\), or 2 percentage points, and this direct effect is constant across assignment states. Then the reduced form consists of the treatment-mediated component plus this direct component:
The treatment-mediated component is \(0.06-0.02=0.04\), so under this illustrative model the complier effect is \(0.04/0.24=0.1667\), or 16.67 percentage points. If the direct effect were ignored, the ratio \(0.06/0.24=0.25\) would instead be reported as 25 percentage points. These calculations do not establish the direct effect’s actual size; they show why a plausible outcome pathway must be investigated before interpreting the ratio causally.
Worked Example: Why a Positive First Stage Does Not Verify Monotonicity
Assume the observed treatment rates are 62% with the offer and 38% without it. Consider two hypothetical distributions of the four response types, where each person’s type is defined by \((D_i(0),D_i(1))\). Check whether these same marginal take-up rates can arise with or without defiers.
In the first distribution, 38% are always-takers \((1,1)\), 24% are compliers \((0,1)\), and 38% are never-takers \((0,0)\), with no defiers. Take-up without the offer is \(38\%\); take-up with the offer is \(38\%+24\%=62\%\).
In a second distribution, 28% are always-takers, 34% are compliers, 28% are never-takers, and 10% are defiers \((1,0)\). Take-up without the offer is \(28\%+10\%=38\%\); take-up with the offer is \(28\%+34\%=62\%\). The observed first stage is still \(62\%-38\%=24\) percentage points, even though 10% are defiers.
The two assignments reveal each person’s treatment under only one assigned condition, so the joint pair \((D_i(0),D_i(1))\) is not observed for any person. The same take-up marginals are therefore compatible with these different type distributions. A positive average response cannot establish that no one responds in the opposite direction.
A Practical Audit Sequence
An effective audit records the evidence and the unresolved assumptions separately. Use the following sequence to organize the review.
Define the encouragement, the treatment-receipt measure, and the outcome. State what counts as treatment and when it is measured; otherwise exclusion pathways are ambiguous.
Check how the encouragement was allocated, whether randomization was followed, and whether exclusions, attrition, or conditioning could compromise independence.
Draw or describe paths from assignment to treatment and from assignment to outcome. For each path that bypasses the defined treatment, record the exclusion concern and what evidence could assess it.
Report take-up by assignment and their difference. Then consider whether any subgroup could be discouraged; average take-up alone cannot resolve monotonicity.
Separate features guaranteed by design, patterns supported by observed data, and assumptions requiring substantive judgment. A favorable audit supports an interpretation; it does not turn untestable assumptions into observed facts.
What the Data Can—and Cannot—Establish
Assignment records can document a randomization procedure, and observed take-up can show whether the encouragement changed treatment receipt in the sample. Outcome and process data may reveal a plausible exclusion violation, such as a service delivered directly to nonparticipants. But a pathway that is not measured may remain undetected. Likewise, monotonicity concerns pairs of potential treatment statuses, only one of which is observed for each person; it is generally assessed through design knowledge and behavioral reasoning rather than verified from the observed take-up difference.
Avoid treating a non-significant baseline comparison as proof of independence, a large first stage as proof of validity, or a positive average take-up difference as proof that no defiers exist. Each statement confuses evidence about one feature with a different assumption. A careful report identifies the specific design fact or empirical pattern supporting each assumption, names plausible threats, and explains what remains uncertain.
Check Your Understanding
For each question, distinguish what the observed design or data show from what remains an assumption.
- A randomized offer increases treatment take-up by 15 percentage points. Which assumption does this directly inform, and which assumptions does it not establish?
- In an employment study, the encouragement sends job listings to everyone assigned to the offer, including nonparticipants. Explain the possible exclusion violation if treatment is defined as counseling attendance.
- Why can a positive average first stage coexist with some individuals being discouraged from treatment?
- What evidence would you inspect to assess whether a randomized encouragement was implemented in a way that supports independence?
- Why can observed take-up rates by assignment not reveal the full distribution of compliers, always-takers, never-takers, and defiers?